Hugo Consulting:
Creating the new

We design relationship systems between people, companies and their brands and are constantly developing new paths and points of reference with great respect for the history and environment from which they have emerged.

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Design marketing processes with our interdisciplinary consultants

Our team of consultants with many years of experience in marketing, sales, CRM, brand management, market-oriented corporate management, brand evaluation, marketing and sales organization and digitalization strategy will work for you.


“A wide range of processes, methods and services form the basis for using visual language and design to enable others to share their knowledge and become part of a team that develops a solution together.”

Claudia Fritsche
Head of Service Design

Service Design & Innovation

We combine service design and management consulting and transform complex problems into results that can be quickly implemented in day-to-day business.

  1. Co-Creation
  2. Design Thinking
  3. Collaboration
  4. Agile Formats
  5. Prototyping
  6. Service Blueprinting

Business Consulting

In today’s world, customer-centric marketing is a critical success factor. To build marketing organizations capable of meeting this challenge, you need a unique combination of strategy, technology, organization and financial expertise. We offer you our experience, skills and tools to complement your task force.

  1. CRM Strategy
  2. CC Strategy
  3. Marketing Strategy
  4. Organizational Design
  5. Marketing Finance Integration

“My ambition is to prove the superiority of long-term thinking in marketing as well. Regardless of how fast-paced your industry is, I firmly believe that by focusing on customer value, a long-term marketing strategy and a proper financial control system, you can outperform any short-term oriented competitor. If you let me, this mindset is what we bring to the table and my humble attempt to help businesses.”

Maik Erkelenz
Director Business Consulting

“Complex issues in the field of marketing and controlling inspire me! Trained in the field and with many years of business experience in various industries and company forms, I am convinced that communication can be proven holistically across the entire customer journey. We have succeeded in doing this often enough.”

Nike Menzel
Director Business Consulting

Marketing & Media Consulting

Many companies are subjecting their marketing to the pressure of increasingly results-oriented controlling. The high complexity of individual and digital target group communication coupled with economic challenges call for evidence of planning, optimization and leads. It has never been more important to optimally align structures and processes in the entire communication planning and implementation to ensure that the achievement of objectives can be proven.

  1. Media
  2. Media strategy
  3. Marketing strategy
  4. Marketing controlling

(agile & classic)

A solid project infrastructure and planning is the basis and guiding principle in any complex, dynamic project environment.

We combine digital marketing strategies with agile project management processes to create transparency in communication between companies and customers.

  1. PMO
  2. Agile project management
  3. Documentation management

“As a project manager, my passion lies in creating a solid foundation in every project that not only meets current requirements, but also leaves room for future growth. Through my expertise in project management, I focus on precision and efficiency to master complex and dynamic challenges. My goal is to achieve excellent results together with my team while paving the way for future success.”

Paul Petersen
Senior Digital Project Manager

Our success


“You don’t just talk about modern working, change in communication and the world of work, you actually live it! We have rarely worked with such a professional and knowledgeable agency, with whom we also felt that we were in good hands on a human level. Your comprehensive expertise in all the different areas of the project left little room for ambiguity. You have always set a good example with your advice, the way you responded to our needs and the methods you used. We would be happy to commission you again at any time for future projects.”

Farina Georgi Marketing Manager

“Thank you for not only preaching innovation and change, but also living it and passing it on.
Consulting, methodology and a wide range of experts in every conceivable field round off your consulting expertise for us.”

Michael Schnakenberg Managing Director

“Working with you has put us in a position where we have created a realistic and actionable starting point for our global audience, in just a three-week sprint. This launch also gave us the confidence to build a two-year long-term relationship with the team!”

Annie Sarabia Head of Global Brand Experience and Activation, Global Marketing

“Very professional and cooperative partnership in the context of our digital media transformation project. The intensive exchange has helped us all a lot! We can highly recommend hugo consutling.”

Maximilian Hetzel Team Lead Global Brand Media

“The team at hugo consulting not only impresses with its dedicated CRM consulting with a strategic approach and a valuable wealth of experience, but also with a hands-on mentality in the form of short-term operational support, which is extremely helpful in busy situations.”

Head of Brand Management, Campaign & CRM

Dirk Schönmetzler

Our customers



We are an integral part of the CROSSMEDIA Worknet.  Learn more